CMR Summary – philosophy & resources

By Mike Downey, Managing Director

Firstly please re-read the caveat statement that has been given for many years to all new members before they join us.  You can find it on our website at:  http://www.cmrworld.com/CMRcandid.asp.  It explains exactly the philosophy for and circumstances that impact on members of CMR. 

CMR was set up to provide the resources and network that are essential for achieving success as an independent consultant. The aim was to provide small to medium-sized businesses with the support and resources needed, whilst allowing our executive members to use their skills and experience to build their own financial independence and a successful career both as part of CMR and privately.

CMR was deliberately set up to provide the tools needed at minimal cost, with any financial upside coming from a small percentage share of the resulting business created.

So, to look at what CMR aims to provide to support its members - first of all in summary, and then in more detail:

Summary:

CMR provides:

1) A comprehensive range of products and services to satisfy the needs of the majority of potential clients.  This allows each member to handle business on a much wider basis than if they were just a standalone consultant.

2) The marketing channels and support to enable CMR executive members to handle as many client appointments and projects as they could want. 

3) The network of skills & resources that allows every CMR executive member to handle every client, even if they do not personally have all the skills needed.

4) The training and mentoring to enable all members to rapidly acquire the skills needed to handle clients and their projects.  For new CMR members there is much support available from their Regional Director and from other CMR colleagues.  Nobody in CMR is 'alone'.

5) The admin support, including PI cover required by major accounts, enabling members to concentrate on developing business.

More detail

Products & Services Offered by CMR to Clients:

1) Experienced, senior management support for SMEs.

2) Help for companies to become investor-ready

3) Funding - from CMR's own investor base and other sources.

4) Company Sales and MBI

5) M&A and CMR Catalyst Group formation

6) International IPR management & licensing

7) Corporate Recovery and insolvency assistance

8) CMR Catalyst Group Programme

9) Interim Management & Permanent Executive recruitment

Marketing Support provided by CMR

1) Website and product-related websites – generally well-acclaimed.

2) Credibility - Offices in London, Glasgow & Dublin

3) Marketing materials: brochures (hard & online), exhibition materials/banners, stationery, business cards, etc.

4) Google and other advertising

5) Specialist Groups (Investors, M&A, Co Sales, MBI, IPR Licensing, Corp Recovery, Affinity Groups).

6) Funding – also listed as a marketing support tool because it is one of the best door-openers into new clients. 

Marketing Channels offered by CMR

1) CMR Telemarketing Service for moderate cost per appointment

2) Free e-appointments for SMEs/Professional Firms/IPR sources

3) CMR Sales Closer Group

4) CMR Co Sale/MBI Programme

5) FundEX

6) Regional network marketing

7) Automatic inward business thro' web-site and Google, etc.

Membership Support offered by CMR

1) Comprehensive, national skills network and Special Business Groups

2) Regional structure enabling members to work together

3) Affinity Group structure enabling members with similar skills sets to work together.

4) Training & mentoring especially to help new members become successful quickly.

5) PI cover to £2 million

6) Majority of client's fees go to working members

7) Business Referral Scheme enabling members to earn fees for introducing business & investors

8) Cost-saving arrangements - BUPA healthcare, IoD membership, travel and others.

Admin Support provided by CMR

1) All invoicing and financial matters

2) Legal matters

3) Membership/skills database & changes

4) CMR project database

These are the principles and resources upon which CMR is founded – we welcome highly experienced and principled senior executives to join us in developing the CMR business support base helping small to medium-sized companies to prosper and grow.

Mike Downey

Managing Director