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CMR
CATALYST GROUP PROGRAMME
Turn
your company into a highly profitable
group
The CMR
Catalyst Group Programme can achieve
remarkable results for small to
medium-sized businesses - often in
circumstances that would normally be
described as 'challenging'. It
works by taking the strengths of each
component part and combining in a way
that allows profitability to be
generated at a much higher and sustained
level than would otherwise have been
possible.
Explanation of the
concepts involved:
If you take two,
three, four or more companies operating
in the same general market area, perhaps
from different product or service
angles, and combine them together - you
get a group which collectively has
stronger sales and gross profit
generation capabilities. If you
then arrange
that combining action with a sharing of
some of the fixed overhead costs of
operating the combined business, much of
the gross profit will fall to the bottom
line as greatly increased net profits
and cash generation. If you now
add very experienced management support
that could not possibly be available to
the companies individually, you have a
group that is not only making good net
profits from the outset, but is now able
to grow strongly into the future even
where
market conditions are not that
favourable.
The
Programme takes each component company
and handles each according to their
circumstances - so for example if one
company is near to insolvency it will be
handled through an insolvency procedure.
Those that are not will continue as they
are. The owners/directors of each
component company will be part of the
management board of the combined group,
and over a period of time will exchange
their shareholding in the individual
companies for shares in the combined
group. In this way they achieve
ownership of a much larger, more
thrusting and greatly more profitable
group. There will usually be an
external Chairman appointed who will be
able to command the respect of all those
involved, and if there is a need for
further management support, that will be
provided - the end result is a
cohesively managed group that is able to
perform in a much broader and positive
way than any of the individual component
companies could have by themselves.
Apart from
the obviously trading and financial
advantages of such a combined group,
there are other significant advantages
for the owners involved. Firstly
they will be exchanging shares in a
relatively small company for shares in a
much larger and more profitable and
stable organisation, with all the
benefits that brings. It also
reduces the risks involved.
Secondly the process makes it easier for
an owner to eventually exit or retire
from the business - any problems of
succession planning are solved.
Thirdly, and quite importantly, the
owner-directors are no longer having to
manage their business alone - they now
have the colleagues and expert
management resources to make the whole
process much easier and more productive.
Resources, including financial capital
will also be easier to obtain.
Why called a Catalyst Group?
The
combination of companies in this way
will usually not happen by itself - it
takes a 'catalyst' to bring the group
together. That catalyst is CMR -
we will usually start the process by
being in touch with one company where we
consider it could be very beneficial for
them to be part of a larger group rather
than continue as they are. Using
our industry experts we will then
approach those other companies
considered to represent a good match
and for whom being part of the group
could also be beneficial. These
approaches are of course on a highly
confidential basis and are handled on an
entirely bespoke basis with each party
contacted - there is no rigid format for
the discussions.
Of course,
the decisions taken to join or not will
be entirely taken by the owners of each
business and will obviously be
influenced by how they see the group
benefiting them. The choice of
Chairman and CEO will be very important
and that person will
combine respect from all the parties
involved and give confidence that the
combined group will be both stable and
successful.
The next steps
If you are interested in
discussing this concept for your own
business - please make contact by email,
letter or phone. In many cases CMR
will be approaching specific companies
in connection with a catalyst group that
is already under construction.
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